{"id":4446,"date":"2024-12-13T15:55:15","date_gmt":"2024-12-13T12:55:15","guid":{"rendered":"https:\/\/kroonpak.com\/?p=4446"},"modified":"2025-08-14T13:46:43","modified_gmt":"2025-08-14T10:46:43","slug":"terminali-pakendite-lugu-kuidas-pakendite-uuendamine-kasvatas-margatavalt-muuki","status":"publish","type":"post","link":"https:\/\/kroonpak.com\/et\/terminali-pakendite-lugu-kuidas-pakendite-uuendamine-kasvatas-margatavalt-muuki\/","title":{"rendered":"Terminali pakendite lugu: kuidas pakendite uuendamine kasvatas m\u00e4rgatavalt m\u00fc\u00fcki"},"content":{"rendered":"\n

* J\u00e4rgnevalt toodud artikkel ilmus ajalehes Postimees. Originaal on leitav v\u00e4ljaande veebilehel<\/em>, ava artikkel siit<\/a>.<\/em>

<\/p>\n\n\n\n

Pakendi roll tarbija k\u00f5netamisel on \u00fclioluline.<\/strong> Lausa nii, et ostjale meeldiv kaunis pakend v\u00f5ib ettev\u00f5tte m\u00fc\u00fcki tunduvalt kasvatada. Just nii juhtus Terminaliga, kes hiljuti oma toidupakendeid uuendas.<\/p>\n\n\n\n

Terminali tanklakett on paljudele teelistele tuttav maitsvate einete poolest. M\u00f5nda aega tagasi \u00fcllatas ettev\u00f5te oma kliente uuenenud pilkup\u00fc\u00fcdvate ja looduss\u00f5bralike pakenditega. Pakendiuuenduse taga on tulemuslik koost\u00f6\u00f6 Eesti pakenditootja Kroonpakiga, kel on v\u00f5imekus toota k\u00f5ikv\u00f5imalikke pakendeid papptopsidest ja karpidest kuni paberkottideni v\u00e4lja.<\/p>\n\n\n\n

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\"Kroonpak<\/figure>\n<\/figure>\n\n\n\n


Terminali turundus- ja kommunikatsioonijuht Gerli P\u00e4rnpuu selgitab, et pakendiuuendus v\u00f5eti ette eelk\u00f5ige soovist v\u00e4hendada plasti osakaalu tanklapoodide ja -kohvikute toidupakendites ning partneriks otsiti sarnast j\u00e4tkusuutlike p\u00f5him\u00f5tetega kodumaist pakenditootjat. Viimast p\u00f5hjusel, et v\u00e4lismaiste partneritega kipub suhtlus m\u00f5nikord olema vaevaline ja pikad tarneahelad v\u00f5ivad protsessi paisutada \u00fclem\u00e4\u00e4ra ajamahukaks. \u201eMeile on oluline, et partner suudaks pakendeid kiiresti protot\u00fc\u00fcpida ja suhtlus oleks sujuv,\u201c m\u00e4rgib P\u00e4rnpuu.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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Meile on oluline, et partner suudaks pakendeid kiiresti protot\u00fc\u00fcpida ja suhtlus oleks sujuv.<\/h2>\n\n\n\nGerli P\u00e4rnpuu \/<\/span> Terminali turundus- ja kommunikatsioonijuht<\/small>\n<\/div>\n<\/div>\n\n\n\n


\u00dchised v\u00e4\u00e4rtused<\/strong><\/h3>\n\n\n\n

Need \u00fchised v\u00e4\u00e4rtused t\u00f5idki Terminali ja pakenditootja Kroonpaki arutama, kuidas teha uuendus kogu Terminali toidupakendite perele. Eesm\u00e4rk oli luua uus pakendite disain ja kujundus ning valmistada pakendid erinevate einete pakkumiseks. Terminalis on ESG (environmental, social, governance – raamistik, mis m\u00f5\u00f5dab ettev\u00f5tte j\u00e4tkusuutlikkust, sotsiaalset m\u00f5ju ja juhtimistavasid) iga p\u00e4ev kasutuses. Seep\u00e4rast oli ka pakendiuuenduses kesksel kohal soov muuta pakendid looduss\u00f5bralikumaks \u2013 n\u00e4iteks kaotada vahtplastist karbid.<\/p>\n\n\n\n

Kroonpak on Eesti pakenditurul uus ettev\u00f5te, tegutsenud vaid m\u00f5ned aastad. Tr\u00fckialal aga on tegemist siin ja v\u00e4lismaalgi suurte kogemustega tegijaga, sest Kroonpak on tuntud tr\u00fckikoja Kroonpress pakenditootmisega tegelev \u00fcksus. Ettev\u00f5te toodab laia valikut eritellimus- ja standardtooteid ning on Eestis \u00fcks v\u00e4hestest, kes suudab toota nelja t\u00fc\u00fcpi pakendeid: kartongist karbid ja \u00fcmbrised, papptopsid ja kausid, paberkotid ja pakkepaberid ning kleebised ja muud v\u00e4iketr\u00fckised.

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Kuidas s\u00fcnnib \u00e4ge pakend?<\/strong><\/h3>\n\n\n\n

T\u00e4naseks on hulk Terminali tanklakaupluste kiirtoidu- ja joogi men\u00fc\u00fc pakendeid saanud uue n\u00e4o ja vormi. N\u00e4iteks kohvitopsid, mis on tanklaketi \u00fcks enim kasutatud pakendeid, annavad edasi kvaliteeditunnetust \u2013 suurep\u00e4rane kohv ilusas ja k\u00e4ep\u00e4rases topsis. Topsid on tugevast materjalist, kahekordsete seintega, nagu kuuma joogi topsidele kohane ja pealt kaetud soft-touch<\/em>-lakiga, mis loob k\u00e4e all meeldiva tunde.<\/p>\n\n\n\n

\"Kroonpak<\/figure>\n\n\n\n


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Gerli P\u00e4rnpuu kiidab Kroonpaki head br\u00e4nditaju ja avatust t\u00e4islahenduste pakkumisele. \u201eSee ongi toimiva koost\u00f6\u00f6 alus. Me oleme suutnud koos luua pakendid, mis on \u00fchtviisi nii j\u00e4tkusuutlikud, praktilised kui ka silmapaistva disainiga,\u201c s\u00f5nab ta. \u201eMuu hulgas on meile oluline, et pakenditega t\u00f6\u00f6tamine (n\u00e4iteks nende virnastamine, vajadusel voltimine vms) oleks lihtne ja sujuv ning nende k\u00e4sitlemine ei koormaks teenindavat personali.\u201c<\/p>\n\n\n\n

Kahe ettev\u00f5tte koost\u00f6\u00f6 oli viljakas ja efektiivne, sest Terminal pakkus v\u00e4lja selge visiooni, mida nad sooviksid, ja Kroonpaki hakkaja pakendidisainer Meeri Krass oli valmis k\u00f5ikide m\u00f5tetega kaasa tulema ning loovaid lahendusi leidma. Ta katsetas m\u00f5nda aega erinevaid karpe, ideid ja lahendusi ning koost\u00f6\u00f6s Terminali kaubandusjuhi Evelyn M\u00e4rtiniga s\u00fcndiski lisandv\u00e4\u00e4rtusega pakendidisain, mille t\u00f5eliselt uhke n\u00e4ide on Terminali lasteeine karp<\/strong>.<\/p>\n\n\n\n

V\u00e4rvikireva ja k\u00e4ep\u00e4rase karbi peal on interaktiivsed minim\u00e4ngud \u2013 v\u00e4ike teeline saab k\u00f5hu t\u00e4is s\u00fc\u00fca ja m\u00e4ngides m\u00f5nusalt aega veeta. Selle pakendi s\u00fcnd on hea n\u00e4ide, kuidas avatud suhtumisest ja julgusest katsetada uusi ideid s\u00fcnnivad erakordsed lahendused.<\/p>\n\n\n\n

\"Kroonpak<\/figure>\n\n\n\n



Nutikalt on l\u00e4henetud l\u00f5unaeinekarbile, mida saab muuta pakutava eine j\u00e4rgi. Siin tuli appi Terminali peakokk, kes sukeldus k\u00f6\u00f6ki ja katsetas seal mitmete einete pakendeid. Nii s\u00fcndis kombineeritav pakendikomplekt l\u00f5unaeine toitude tarbeks.

<\/p>\n\n\n\n

M\u00fc\u00fck kasvas<\/strong><\/h3>\n\n\n\n

TTarbijate lemmikuks on Terminali l\u00f5unaeined. Uued l\u00f5unaeine karbid on hea n\u00e4ide, kuidas saab toitu pakkuda ilma seda vahtplastist ebamugavasse ja sugugi mitte looduss\u00e4\u00e4stlikku karpi pakkimata.<\/strong> Terminali uued vesidispersioonbarj\u00e4\u00e4riga pruunist kraftkartongist pakendid on erinevalt oma vahtplastist eelk\u00e4ijast taask\u00e4ideldavad v\u00f5i komposteeritavad.<\/p>\n\n\n\n

<\/p>\n\n\n\n

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\"Kroonpak<\/figure>\n\n\n\n
\"Kroonpak<\/figure>\n\n\n\n
\"Kroonpak<\/figure>\n<\/figure>\n\n\n\n

Ja tulemus \u2013 uute pakenditega suurenes l\u00f5unaeinete l\u00e4bim\u00fc\u00fck m\u00e4rgatavalt, inimesed lahkusid tanklast karbivirnad k\u00e4es. \u201eUus pakend andis tootearenduse l\u00e4binud \u0161nitslipraele k\u00f5vasti hoogu juurde. Leidub kliente, kes teevad tootest pilte ning ilmselt annab selleks t\u00f5uke ka eine ilus pakend,\u201c s\u00f5nab P\u00e4rnpuu.<\/p>\n\n\n\n

Oma osa \u00f5nnestunud pakendiuuenduses m\u00e4ngis ka protsessi hea ajastus \u2013 parasjagu oli t\u00f5usnud k\u00e4ibemaks, kuid Terminal hoidis hinnat\u00f5usuga tagasihoidlikumat taset ning uus pilkup\u00fc\u00fcdev pakend kutsus inimesi toodet ostma. Sooja pruuni tooni ning \u00e4ratuntavate br\u00e4ndielementidega pakend on nii ilus, soliidne ja atraktiivne, et Terminal kasutab selle pilte oma esindusfotodel ja suurematel reklaampindadel. Pakendiuuendus oli oluline osa kogu tootekategooria arendusprotsessist ning kokkuv\u00f5ttes tegi Terminali toidu l\u00e4bim\u00fc\u00fck suure h\u00fcppe.<\/strong><\/p>\n\n\n\n

\"Kroonpak<\/figure>\n\n\n\n


<\/p>\n\n\n\n

Kroonpaki ja Terminali koost\u00f6\u00f6 on hea n\u00e4ide, kuidas s\u00fcnnivad uudsed ja h\u00e4sti toimivad pakendilahendused. <\/p>\n\n\n\n


Fotod: Kroonpak \/ Terminal, Rannel Pensa

<\/p>\n\n\n\n

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Kas soovid ka oma m\u00fc\u00fcki kasvatada? V\u00f5ta \u00fchendust!<\/strong><\/h3>\n\n\n\n

Kui ka Sinu ettev\u00f5ttes on plaanis kasvatada m\u00fc\u00fcki nutikate ja keskkonnas\u00f5bralike pakenditega, on praegu \u00f5ige aeg tegutseda. Koos Kroonpaki meeskonnaga n\u00e4ete, kuidas uuenduslik pakend v\u00f5ib muuta br\u00e4ndi atraktiivsemaks ja anda sellele uue hingamise. Aitame hea n\u00f5u ja j\u00f5uga: v\u00f5ta \u00fchendust meie m\u00fc\u00fcgijuhtidega<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"* J\u00e4rgnevalt toodud artikkel ilmus ajalehes Postimees. Originaal on leitav v\u00e4ljaande veebilehel, ava artikkel siit. Pakendi roll tarbija k\u00f5netamisel on \u00fclioluline. Lausa nii, et ostjale meeldiv kaunis pakend v\u00f5ib ettev\u00f5tte m\u00fc\u00fcki tunduvalt kasvatada. Just nii juhtus Terminaliga, kes hiljuti oma toidupakendeid uuendas. Terminali tanklakett on paljudele teelistele tuttav maitsvate einete poolest. M\u00f5nda aega tagasi \u00fcllatas… View Article<\/a>","protected":false},"author":3,"featured_media":3590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[74,72,70],"class_list":["post-4446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uudised","tag-jatkusuutlikkus","tag-pakendidisain","tag-toidupakend"],"acf":[],"yoast_head":"\nKuidas pakendite uuendamine kasvatas Terminali m\u00fc\u00fcki<\/title>\n<meta name=\"description\" content=\"Kuidas Terminal uuendas pakendeid ja kasvatas m\u00fc\u00fcki? 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