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Soft-proofing just got better! Packaging is inherently three-dimensional, and traditionally, physical samples have been necessary to truly visualise the final product. We at Kroonpak are always striving to offer our clients the best solutions, and now we’re excited to bring online 3D soft-proofing to our customers! This enhancement allows to review and approve the packaging designs more comprehensively before production begins.
What is soft-proofing, and how does our new online 3D soft-proofing service work?
Soft-proofing, also known as monitor proofing, is a technique where a print file is digitally previewed on a calibrated monitor to assess design accuracy and colours before physical printing. This method helps to identify potential issues early, saving both time and resources.
Until now, we provided customers with a standard 2D document for final approval. Now, we’ve taken it a step further and with online proofing customers receive a single link that includes three key elements:
- 2D product preview – a quick and clear visual check right in the browser
- Interactive 3D model – enabling customers to rotate, flip, and examine their packaging from every angle
- Downloadable PDF – for those who prefer a traditional, detailed final review
This way, every customer can choose their preferred method for reviewing and approving their design before production begins.
Once everything is carefully reviewed and approved, customers simply press the “Confirm” button, automatically notifying us that production can proceed. The next steps involve using the final files for flexo or offset printing, followed by processing with converting machines, depending on the specific project.
Example: Vapiano’s packaging refresh – paper cup & salad bowls
Vapiano recently underwent a brand refresh, and their new packaging reflects this beautifully. We are delighted to be part of this transformation! Packaging is a powerful medium for conveying brand identity and emotions, and it’s even better when you can see the design come to life before making final ordering decisions.
- Salad bowl – A sleek, playful, yet professional design. Clean, spacious and premium. Just look at these hearts and spaghetti details!
Click, touch, and rotate it to explore every angle.
- Paper cup – A matching design with the same sophisticated and playful feel.
Click, touch, and rotate it to explore every angle.
And that’s not all!
Experience Augmented Reality – see your packaging come to life!
3D soft-proofing is already a fantastic and highly practical tool, but this next step takes it to an unbelievable new level. By integrating Augmented Reality (AR), we offer a truly immersive and lifelike way to visualise your packaging exactly as it will appear in the real world. It’s the perfect solution for assessing scale, proportions, and details – all with just a tap on your phone.
NB! AR mode works only on mobile devices. Please note that some browsers on certain phones may not yet support AR – if you experience any issues, feel free to reach out to us.
If you’re reading this article on a desktop, open it on your phone, go back to the 3D models, and try it out!
- Augmented Reality – Allow the programme to access your camera and watch as the 3D model appears right in front of you.
Try placing the packaging on a store shelf, a dining table, or in your colleague’s hands to see how it looks in real-life settings and ensure it aligns perfectly with your brand vision. Use your fingers to zoom in and out, making the packaging appear smaller or larger to evaluate proportions and design details up close.
Why not even visit your nearest Vapiano restaurant and compare the 3D model with the real packaging? 🙂
A cutting-edge upgrade in packaging approvals
Kroonpak’s online 3D soft-proofing solution takes customer service to the next level, providing a more interactive and precise way to review and approve packaging designs. Clients love seeing, rotating, and interacting with their packaging in real-time 3D, making it easier to spot design issues before production starts.
Additionally, instant online access allows customers to share the 3D preview and additional options with colleagues or other stakeholders involved in the packaging project – eliminating the hassle of sending multiple files back and forth. This not only enhances client satisfaction but also helps avoid costly errors, ensuring the final result is exactly as expected.
Want to try it yourself?
If you’re looking for a seamless, interactive, and error-free way to approve your packaging designs, get in touch with us today! We’d love to show you how 3D soft-proofing can transform your approval workflow.
Write to us: info@kroonpak.com or contact here our Sales Managers directly.
